.NEARLY ONE BILLION individuals are actually directing their enact India's general vote-casting. It is actually the most significant democratic workout in history-- as well as might also be actually one of the most expensive. Investing is actually assumed to get to 1.35 trn rupees ($ 16bn), according to the Center for Media Research Studies (CMS), an Indian non-profit. That would be more than double the quantity invested in the previous election in 2019 and even go beyond the money splashed in The United States's presidential election in 2020. Why do Indian political parties spend such vast sums?